Twitter, Global

Educating Agencies At Scale About Twitter’s Marketing Capabilities

In partnership with a global training provider, CreatorUp we led and produced the delivery of  TwitterFlightSchool LIVE @Home Video Badge program 18x across APAC.


The Need:

In 2020, Twitter and CreatorUp launched TwitterFlightSchool@Home a live online training program to educate agencies at scale.  about Twitter’s capabilities, positioning and ad products.


CreatorUp were seeking professional online instructors to bring the world-class Video Badge program to life in a dynamic and engaging way.

The solution:

From July – September 2020 we led the instructional delivery and production of the Video Badge Bootcamp 18x across 5 Markets  (Australia, Singapore, Thailand, Indonesia and Philippines).


In the highly- interactive two-hour sessions we introduced the latest best practices, and upskilled agencies on how to supercharge their client’s campaigns with Twitter Video formats.

The Outcome:

In 18 workshops we educated more than 500 Media Planners, Digital Buyers, Social Strategists at leading agencies across APAC.


Every workshop was adapted to the local audience to maximise relevance, engagement and memorability. 


The Video Badge program achieved excellent results and overwhelmingly positive feedback with an overall satisfaction of 4.7/5 and effectiveness of trainers score of 4.8/5. 

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