Workshop
Marketing Automation Strategy & Implementation
Learn why marketing automation is vital, how to effectively implement it within your day-to-day marketing activities and the benefits it can have for you and your customers.
Workshop Overview
Marketing automation is on the rise as businesses seek to scale their marketing programs to achieve better ROI. It also plays a vital role in enhancing the customer experience with increased content relevance, personalisation and targeting. Learn how you can capitalise on the latest marketing automation technology through a deep dive into data, platforms and automation principles.
What you will learn:
Marketing automation has become easier to implement, scale, and execute – learn how to use it effectively to drive efficiencies and impact from your marketing efforts.
- Learn the essential foundations for successful marketing automation
- Examine the importance of data
- Understand the benefits of automation and how to use it productively
- Review successful marketing automation campaigns and why they work
- How to map out programs and campaigns using marketing automation
- Measuring the effectiveness of your automation campaigns
- Plan opportunities to put marketing automation into action
How this will help your team:
Make your marketing team more efficient, streamline your process and better connect your customers with the right content at the right time.
- Enable your team to improve the customer experience with content relevance
- Create more personalised experiences at scale
- Save time and improve efficiencies
- Boost marketing ROI and grow revenue with better data insights
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
