Workshop
Marketing Automation Strategy & Implementation
Learn why marketing automation is vital, how to effectively implement it within your day-to-day marketing activities and the benefits it can have for you and your customers.
- Level: Foundation, Intermediate
- Duration: 2 hours - 1 day
- Delivery: Online | In-Person
Workshop Overview
Marketing automation is on the rise as businesses seek to scale their marketing programs to achieve better ROI. It also plays a vital role in enhancing the customer experience with increased content relevance, personalisation and targeting. Learn how you can capitalise on the latest marketing automation technology through a deep dive into data, platforms and automation principles.
What you will learn:
Marketing automation has become easier to implement, scale, and execute – learn how to use it effectively to drive efficiencies and impact from your marketing efforts.
- Learn the essential foundations for successful marketing automation
- Examine the importance of data
- Understand the benefits of automation and how to use it productively
- Review successful marketing automation campaigns and why they work
- How to map out programs and campaigns using marketing automation
- Measuring the effectiveness of your automation campaigns
- Plan opportunities to put marketing automation into action
How this will help your team:
Make your marketing team more efficient, streamline your process and better connect your customers with the right content at the right time.
- Enable your team to improve the customer experience with content relevance
- Create more personalised experiences at scale
- Save time and improve efficiencies
- Boost marketing ROI and grow revenue with better data insights
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
