FRIDAY, MAY 19 @ 13:30 AEST
It’s time to make the switch – join us to find out what it means for marketers
In less than 2 months, on July 1st, Google will be shutting down its old analytics platform and pushing all users to Google Analytics 4.
With the deadline fast approaching, it’s time to make the switch so you won’t be left scrambling when the cut-off date rolls around.
What You'll Learn
In this 45-minute lunch and learn we’ll take you through a beginner’s guide to GA4 and explain the absolute essentials you need to know to get started.
What is GA4
Tips to prepare for the end of Universal Analytics
Walkthrough of the GA4 interface & what’s changing.
Overview of the new GA4 reporting interface
Meet Your Team
We’re Catherine and Steve Toms – but you can call us The Toms.
Catherine Toms
Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands including Danone, BP, Tesco and Twitter to help them become more data-driven, customer-centric and digital-first.
Known for high-energy, engaging approach and straight-talking, no-nonsense advice, Catherine’s extensive industry knowledge means she brings a stack of proven and practical ways to instantly improve your marketing efforts and results.
Stephen Toms
Steve’s career started in education before moving into the world of digital in 2014.
As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on practical ways to grow their online presence and make the most of today’s digital marketing opportunities.
Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.
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