What drives behaviour? Supercharge your marketing with the basics of buyer psychology.

Want to cut through the noise and super-charge your business growth in 2023?


If growth has stalled or you’re struggling to attract the right customers, it’s time to get crystal clear on your most effective marketing strategies, and make smarter decisions for better results.


Effective marketing is all about creating an ideal offer, at the ideal moment and getting people to act on it.


What You'll Learn

 In just 30 minutes you’ll learn the basics of buyer psychology and ways you can apply our favourite behavioural science framework to drive better results.

The behavioural science behind how marketing works

The power of understanding your customer's decision-making process – and why it’s essential for marketers

Why your customer’s perspective is your most valuable asset

Work out where your audiences are getting stuck (and what you can do about it)

Whether you’re looking for a lens to evaluate your own marketing – or a better way to drive the conversation with your agencies – this workshop is jam-packed with valuable insights you can action straight away.

Meet Your Team

We’re Catherine and Steve Toms – but you can call us The Toms. 

Catherine Toms Speaking at Conference

Catherine Toms

Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands including Danone, BP, Tesco and Twitter to help them become more data-driven, customer-centric and digital-first. 

Known for high-energy, engaging approach and straight-talking, no-nonsense advice, Catherine’s extensive industry knowledge means she brings a stack of proven and practical ways to instantly improve your marketing efforts and results.

Stephen Toms Speaking at Conference

Stephen Toms

Steve’s career started in education before moving into the world of digital in 2014. 


As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on practical ways to grow their online presence and make the most of today’s digital marketing opportunities.


Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.

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