Workshop
Google Analytics 4 For Marketers
Learn step-by-step how to navigate Google Analytics (GA4) so that you can track, measure, and improve your marketing campaigns. Discover how to interpret the data to reveal insights and better serve your target audience.
Workshop Overview
Not sure which analytics you should be looking at to measure how effective your marketing strategies are? Or which metrics are vital to uncover areas you can make improvements. Our easy-to-digest, hands-on walkthrough of Google Analytics (GA4) will have you confidently using it to its full potential. Learn how to navigate the most important reports, identify key trends in your data so you can drive results and change.
What you will learn:
Learn everything you need to know about capturing, analysing and interpreting data in Google Analytics 4.
- Understand GA4 terminology, including metrics and conversions.
- Familiarise yourself with the GA4 reporting interface
- Gain a deeper understanding of your customers and their online behaviour
- Get hands-on practice in analysing data and identifying insights from reports
How this will help your team:
Level up your marketing team’s data literacy and confidence, drive new data-informed marketing discussions, ideation and planning:
- Better serve your target audience
- Greater insights into how your website is performing
- Tackle friction points and optimise website conversions
- Identify where you can adjust and improve your marketing strategies
- Reduce reliance on agencies and data teams by improving access to data and reporting skills
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
