Workshop
Email Marketing Strategy
Email is still one of the most effective and profitable digital channels in your marketing toolkit today. Brush up on your email marketing strategy and learn how to plan, create, and implement effective, ROI-driven email marketing campaigns.
Workshop Overview
Every email you send needs to achieve three things: it needs to entice people to open it, keep them engaged and drive action. Crafting effective emails takes time, effort and consideration, but the rewards are totally worth it.
Through tools, hands-on exercises and best-practice industry case studies, we’ll provide you with everything you need to drive better results from your email marketing strategy.
What you will learn:
Master the fundamentals of email marketing with a step-by-step walkthrough of how to develop your own email campaign strategy.
- Understand the role email plays in the overall marketing mix
- Mapping email marketing performance to business objectives
- Strategies for growing your subscriber list - data capture and data management
- How to craft headlines and captions that get opened and clicked
- Optimising your email design, structure & CTAs
- Using segmentation and personalisation to improve relevance
- Benchmark your data and identify opportunities to optimise email performance
- How and what to A/B test
- Conduct an in-depth analysis of one of your previous email campaigns
How this will help your team:
Improve your email engagement and conversions through strategic planning of your email activity.
- Rethink your email marketing strategy - focused on driving both customer and business value
- Generate new ideas on ways to optimise your future email marketing campaigns
- Implement simple strategies and A/B tests to maximize conversions
- Get clear on what good looks like so you can ask better questions of your internal teams/agency partners
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
