Workshop
Digital Trends – Changing the Nature of Marketing
Learn how the behaviours and expectations of the digital-first customer are changing and how to adapt your digital strategies to stay relevant and connected.
Workshop Overview
Almost everything customers do—from the ways they research and buy, to the channels they interact on and the experiences they expect —was upended by world events in 2020. These consumer behaviour shifts are not a blip, they are likely to stay with us for a long time, some potentially forever. Learn how to adapt your marketing strategy to respond to these rapid changes in behaviour, tech and connectivity.
What you will learn:
Understand the key behaviours and trends that are disrupting your customers and shaping marketing strategy.
- How the behaviours and expectations of the digital-first customer are changing
- Explore what that means for customer experiences and building brands
- Strategies to cut through in today’s “Attention Economy”
- Apply Behavioural Frameworks to motivate action and design better campaigns.
How this will help your team:
Help marketers, executives and leaders navigate the post-pandemic world and adapt their strategies to make the most of the new opportunities being created.
- Get teams aligned the importance of digital
- Ideate and capture what digital means for your marketing and business strategy
- Explore ways to drive digital growth by meeting consumer needs better
- Learn strategies to connect and engage audiences more effectively
- Gain the confidence to ask the right questions and drive digital innovation
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
