Destination Phillip Island
Digital Marketing Accelerator
Designed specifically for small businesses in the travel & tourism industry. This all-inclusive program will show you step-by-step how to create and implement a marketing strategy that drives growth & sustainability for your business.
Program Overview
Learn essential digital skills to grow your business and work smarter! Discover how to supercharge your marketing efforts to create thumb-stopping content that cuts through, connects and drive results.
What you will learn:
From choosing your priority marketing channels to finding the time to sustain them with limited resources. This laser-focused program will walk you step-by-step through how to design, implement and maintain a marketing strategy that works.
You’ll walk-away with plans to implement, clear goals to achieve and the confidence and skills you need to drive growth from your marketing efforts.
Program Outputs
#confidence
Increase your skills and capabilities in choosing and implementing marketing tactics that are aligned with your customers, markets and goals.
#clear plan
Implement a sustainable, results-focused marketing plan geared towards increase business results. Actionable, practical and apply immediately.
#continuous learning
Lifetime access to best-practice templates and frameworks. Digital toolkit for free online resources and deeper-dives.
#community
Build lifelong relationships and opportunity to collaborate with like minded operators in the Phillip Island region. Stronger together.
Program Timeline
A Fully-Faciliated Digital Marketing Program delivered over 3 months. Maximise connection and convenience with our blended in-person & live online approach.
Post Program
Meet Your Instructors
We’re Catherine and Steve Toms – but you can call us The Toms.
Catherine Toms
Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands including Danone, BP, Tesco and Twitter to help them become more data-driven, customer-centric and digital-first.
Known for high-energy, engaging approach and straight-talking, no-nonsense advice, Catherine’s extensive industry knowledge means she brings a stack of proven and practical ways to instantly improve your marketing efforts and results.
Stephen Toms
Steve’s career started in education before moving into the world of digital in 2014.
As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on practical ways to grow their online presence and make the most of today’s digital marketing opportunities.
Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.
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