Destination Phillip Island
Digital Marketing Accelerator
Designed specifically for small businesses in the travel & tourism industry. This all-inclusive program will show you step-by-step how to create and implement a marketing strategy that drives growth & sustainability for your business.
Learn essential digital skills to grow your business and work smarter! Discover how to supercharge your marketing efforts to create thumb-stopping content that cuts through, connects and drive results.
What you will learn:
From choosing your priority marketing channels to finding the time to sustain them with limited resources. This laser-focused program will walk you step-by-step through how to design, implement and maintain a marketing strategy that works.
You’ll walk-away with plans to implement, clear goals to achieve and the confidence and skills you need to drive growth from your marketing efforts.
A Fully-Faciliated Digital Marketing Program delivered over 3 months. Maximise connection and convenience with our blended in-person & live online approach.
Explore the current and most influential tourism marketing trends and how you can meet the expectations of today’s digital first customer with a laser-focused plan and goals.
Understand who your most profitable customers are. Learn how to develop key marketing messages and connect with a memorable, unique brand and positioning.
Discover the essential functional, security and design elements for high-performing websites, that capture customers and help you reach your goals.
Learn how to improve your effectiveness with a data-driven, results-focused mindset. Measure the metrics that matter most for true insights into your marketing tactics.
Knowing what to say, when to say it and how to say it is the heart of your marketing strategy. Learn our framework for creating content that attracts and converts more customers.
Understand how to increase your reach and discoverability through search, partners and OTAs. Simple things you can do to improve your search and reviews strategy.
Learn the Facebook & Instagram strategies that work in 2022. Practical tips to drive more engagement in your posts and tactics to track and measure success.
Understand the value of email marketing to attract and convert more customers.
How to set up for success, or optimise your efforts, with an email service provider.
Share, review and refine your Marketing Strategy template for your business. Explore our favourite resources to help you manage workload and save time.
Progress Tracker - check-in prompt, reinforcement and encouragement from us - where you’re at and where you’re meant to be.
Facilitated session to share experiences and learn from one another. Share what's going well, refine your plans and opportunity to ask anything about any hurdles you have hit.
Meet Your Instructors
We’re Catherine and Steve Toms – but you can call us The Toms.
Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands including Danone, BP, Tesco and Twitter to help them become more data-driven, customer-centric and digital-first.
Known for high-energy, engaging approach and straight-talking, no-nonsense advice, Catherine’s extensive industry knowledge means she brings a stack of proven and practical ways to instantly improve your marketing efforts and results.
Steve’s career started in education before moving into the world of digital in 2014.
As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on practical ways to grow their online presence and make the most of today’s digital marketing opportunities.
Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.
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