Workshop
Digital Creative Best Practice
The single non-negotiable ingredient of campaign success is the creative – without a clear, impactful concept you risk getting lost in a sea of sameness. So what’s the secret to creating a big campaign idea that connects and drives impact?
Workshop Overview
Learn how to supercharge campaign performance and results through thumb-stopping ideas and best practice creativity. Discover the research, insights and ideation strategies you can unleash to create memorable campaigns that drive results. Unpack award-winning campaigns and take inspiration from the ideas and exceptional execution that made them stand-out. From video and visual best practices to grabbing attention with a unique brand voice you’ll leave with plenty of ideas and inspiration to tackle that next challenging brief.
What you will learn:
Learn actionable creative insights to apply to your own work and drive campaign impact for your business and brands.
- Understand how creativity drives brand impact and results
- Insights into creative excellence - what works and why
- Compare your creative output against some of the industry’s top campaigns
- How it got made - explore the ideas and execution behind award-winning work
- Applying creative best practice - from prominent branding to strong visuals, copy, and video
- Using data to identify emerging trends and audience insights
- How to use insights as a springboard to inform and spark creative ideas.
- Adapting creatives so they resonate and translate across channels
- What’s next for creativity - AR/VR and emerging trends
How this will help your team:
Empower your teams with the creative mindset to craft stand-out campaigns with a clear connected focus that are more likely to grab attention and drive results.
- Align on the importance of creatives and what good looks like
- Benchmark your creativity and performance against industry best practice
- Drive the creative conversation with in-house teams and agencies
- Enable your team to improve the customer experience with better creatives
- Boost marketing ROI and grow revenue with better campaigns
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
