FRIDAY, JULY 7 @ 12:30 AEST

Establishing Marketing’s Role As a Growth Driver

Marketing and brand lingo rarely cut it at board level. And in a choppy economy, there’s an even sharper focus on short-term performance metrics and ROI.

 

If you’re feeling under more pressure than ever to justify your marketing investments you are not alone.

 

What You'll Learn


In this 45-minute taster class you’ll learn how to speak the language of the boardroom and effectively articulate the value of marketing.

 

How different marketing levers contribute to business.

Discover more finance-centric ways of thinking, planning and reporting.

Aligning on the metrics that matter (and those that don’t).

The ABC framework to gain credibility and bring stakeholders on board

Meet Your Team

We’re Catherine and Steve Toms – but you can call us The Toms. 

Catherine Toms Speaking at Conference

Catherine Toms

Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands including Danone, BP, Tesco and Twitter to help them become more data-driven, customer-centric and digital-first. 

Known for high-energy, engaging approach and straight-talking, no-nonsense advice, Catherine’s extensive industry knowledge means she brings a stack of proven and practical ways to instantly improve your marketing efforts and results.

Stephen Toms Speaking at Conference

Stephen Toms

Steve’s career started in education before moving into the world of digital in 2014. 

 

As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on practical ways to grow their online presence and make the most of today’s digital marketing opportunities.

 

Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.

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