Data Analytics For Marketers
The best marketers understand how marketing creates value for the organisation, drives ROI and impacts the bottom line. Learn how to measure what matters and interpret digital analytics to reveal insights to drive data-driven decisions.
Good data is the foundation of smart marketing. All marketers need to be able to answer some essential questions: “What results did this drive?” “How can we optimise?” and “Where should we prioritise our investments?” Learn how to measure outcomes and performance so teams can drive effectiveness, communicate results and demonstrate the value of marketing as a growth driver for business.
What you will learn:
Understand the evolving role of data in marketing and learn how to apply frameworks and insights to drive commercial decision making.
How this will help your team:
Better measurement and data literacy is key to improving performance and driving efficiencies.
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.