Workshop
Data Analytics For Marketers
The best marketers understand how marketing creates value for the organisation, drives ROI and impacts the bottom line. Learn how to measure what matters and interpret digital analytics to reveal insights to drive data-driven decisions.
Workshop Overview
Good data is the foundation of smart marketing. All marketers need to be able to answer some essential questions: “What results did this drive?” “How can we optimise?” and “Where should we prioritise our investments?” Learn how to measure outcomes and performance so teams can drive effectiveness, communicate results and demonstrate the value of marketing as a growth driver for business.
What you will learn:
Understand the evolving role of data in marketing and learn how to apply frameworks and insights to drive commercial decision making.
- Learn a proven data-driven methodology that can easily be replicated and applied to any marketing programmes
- Understand how to read and interpret key data and reports
- Approach campaign planning, targeting and creatives from a data-driven perspective
- How to optimise and improve performance by focusing on the most important data
- Look proactively beyond campaign performance to long term effectiveness
How this will help your team:
Better measurement and data literacy is key to improving performance and driving efficiencies.
- Communicate the value of marketing and digital within their organisations.
- Ask the right questions of your agencies, partners and internal teams
- Make smarter decisions in relation to campaign creation, audience targeting, budget and optimisation.
- Gain the confidence to ask the right questions and drive digital innovation
What People Say:
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
