Workshop
Content Marketing Strategy
Content touches almost every aspect of a business and is a core driver of marketing, sales and the overall customer experience. Now more than ever, marketers who can create valuable content that serves their customers, are the ones being heard.
Workshop Overview
These days, with everyone vying for attention on the same digital channels it can be hard to cut through, stand out and connect with your customers. Consistent, high-quality, useful content impacts audience decision-making more than any other technique. Done right, it’s one of the most effective methods of building trust, nurturing relationships, generating leads and improving conversions.
What you will learn:
Apply a framework for building content that creates value and optimised experiences for customers.
- Consistent messaging - getting clear on your value, visuals and voice
- Map content to your target audience's needs and their unique path to purchase
- Generate ideas for relevant, engaging content, backed with research and insights
- How to set content marketing goals that align with business objectives
- Delivering optimised experiences with the right format, design, layout and CTAs
- Modifying your content plan with relevant, timely communication
- Evaluating content performance, testing and optimising
How this will help your team:
Content is the backbone of any buyer journey or customer experience. Empower your team to rethink or fine-tune your content strategy.
- Improve your content capabilities to meet today's consumer expectations
- Apply best practice to planning content from a digital-first perspective
- Drive better engagement and results from relevant content
- Align content strategies and KPIs with business goals
What People Say:
Related Workshops
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
