Workshop
Artificial Intelligence (AI) for Marketers
AI (artificial intelligence) platforms and machine learning have never been more accessible for marketers but what can they really do for your brand? Learn what the technology can do today—and what’s next for marketers.
Workshop Overview
With customer expectations and demands higher than ever, marketing has a lot to gain from artificial intelligence. From understanding customer needs, matching them to products and services, and persuading people to buy— AI eliminates a lot of the guesswork and can dramatically enhance all of your marketing capabilities.
Learn how Artificial Intelligence is transforming marketing and how to effectively implement it within your day-to-day activities.
What you will learn:
Take a deep-dive through machine learning and artificial intelligence and how it can be applied to optimise customer experiences and campaign performance.
- Examine different artificial intelligence and machine learning use cases in marketing
- Using machine learning and big data to provide deep customer insights
- Explore how to make your marketing more intelligent with AI & ML
- Identify key opportunities for deploying AI in your day-to-day marketing activities
- Steps to implementing your AI strategy and framework
- Understand key marketing metrics for AI/ML
How this will help your team:
Learn how tech is changing marketing and what’s coming next. Get your teams ready and confident to embrace the opportunities of AI-powered marketing.
- Future-proof your team, your tech – and be ready for anything
- Help them understand the AI technology stack and use cases
- Ideate on use cases to improve efficiencies, insights and marketing efforts
- Get aligned on the best practices to implement AI & ML
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
