Workshop
Agile Marketing Fundamentals
Get your team aligned on the what, why, and how of Agile marketing. Equip them with the mindset and skills they need to adapt to rapidly changing needs and priorities.
Workshop Overview
Consumer habits have changed at a rate of knots over the past year and this has also transformed the way marketing teams work. From scrapped campaigns to shifting budgets and rethinking engagement strategies to best serve our audiences; it’s never been more important for marketing to be nimble enough to adapt quickly. An agile mindset and ways of working equips teams with the working processes they need to shift gears quickly and respond to changing expectations.
What you will learn:
Learn how to shift focus and adapt quickly, increase efficiencies and improve productivity with Agile marketing principles.
- How to improve marketing performance by employing Agile principles
- Examine the 5 core pillars of Agile marketing
- Review use cases for Agile, Waterfall and Hybrid ways of working
- Assess which marketing activities do, and don’t, suit an Agile approach.
- The role of tech, data and analytical insights in Agile
- Move from theory to practice - identify opportunities to incorporate Agile into your workflows
How this will help your team:
Build a marketing team that is both efficient in their processes and effective at shifting their priorities to meet changing expectations and goals.
- Have a shared understanding about the business impact of Agile
- Ideate on new ways of working, planning and processes
- Identify opportunities to incorporate Agile practices into your workflows
- Increase speed of responsiveness to customer demands and market changes
Ready To Get Started
Kick start your digital marketing success today, we’ll work with you to build a bespoke program that brings out the best in your team.
